Monday, January 22, 2018

Monday, Jan

An Interview with Daniel Pi, Chief Winemaker, Trapiche


By Leaders

Editors’ Note

Daniel Pi served as Head Professor at Don Bosco Oenological University of Mendoza. Since 2009, he has served as judge and permanent member of the tasting panel of the Argentina Wine Awards, a prestigious annual international wine competition held in Mendoza.

Winery Brief

Established in 1883 at the foothills of The Andes in Mendoza, Trapiche ( is one of Argentina’s oldest wineries and its largest exported premium brand with availability in more than 70 countries. Trapiche maintains one of the country’s most diverse portfolio of wines – including a range of award-winning Malbecs – that speaks to the viticultural history of the region. Trapiche sources premium grapes from Argentina’s best wine-growing sites, including more than 2,400 acres of proprietary vineyards and a stable of more than 200 independent growers.

Would you provide an overview of the history and heritage of Trapiche?

Founded in 1883, Trapiche has been making high-quality wines for over 130 years. It is a three-time winner of the Argentinean Wine Producer of the Year award of the International Wine and Spirit Competition U.K., and is the largest exporter of wine in Argentina. Trapiche has been exporting Argentine wine since the 1970s and, today, is in over 70 countries around the world, including the United States, which is the main destination of our exports. Trapiche is owned by the Bemberg Family and is based in Mendoza, the main growing area of Argentina. Our own vineyards are in the more prestigious appelations.

What makes Trapiche wines so special and how has the brand remained so relevant all these years?

Trapiche represents the richness of diversity in Argentina. Throughout its history, it has understood, like no other, the strength of the viticulture in Argentina and it has specialized in obtaining the best from every site to create unique wines. Trapiche has an in-depth understanding of viticulture in Argentina and has mastered culling the most desired nuances from each vineyard to craft wines that showcase this distinctive growing region.

Trapiche is focused on the Malbec grape. Would you highlight this focus and discuss the range of wines that you offer?

We make a Malbec for every occasion, every price point, and every palate. The Oak Cask wines are an enticing reserve range with great balance between concentrated, aromatic fruit and oak notes that add finesse, harmony, and complexity. The Broquel tier is one of the oldest and most successful, manifesting the encounter between quality and heritage – they are wines with an elegant structure and interesting complexity. The Single Vineyard series is a selection of the three best Malbec wines of each harvest. It aims to communicate the extraordinary potential of Argentina’s vast array of terroirs and their effect on its flagship varietal. The wines are produced separately to reflect Trapiche’s foundation: the richness of diversity. This concept represents Trapiche’s tribute to the grape growers, whose name is displayed on the label, who deliver their premium grapes and give identity to our wines.

What are your distribution channels and what are the key markets for Trapiche?
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Beta 12/2017